Glossary

The attention economy explained: why platforms compete for your attention, how they monetize it, and what it means for your feed, your mood, and your focus.

Brain rot defined — the 2024 Oxford Word of the Year explained, what's actually happening cognitively, and the structural changes that reverse it.

Doomscrolling defined: what it is, why algorithmic feeds reward it, what it does to attention and mood, and the specific tools that break the loop in 2026.

Dopamine fasting explained — the legitimate behavioral science behind the popular name, what it can and can't do, and how to apply the underlying principle effectively.

The behavioral psychology behind why social media feeds are impossible to put down — and the same mechanism that makes slot machines addictive.